Diadora 90

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DIADORA 1990 ANNIVERSARY

2015 is running out and Diadora decided to close the year with the 25th anniversary celebration of the 1990 Running Catalog, releasing the last model of the range: the «V7000». On November the 13th the celebration will take place in collaboration with a selected bunch of retailers among the best in Europe, USA and Asia, where the entire range will be actually available, through-out an exciting party and/or special installations.

#Diadora90Live

#Diadora90Live

On Friday November 13, a series of events will hit the main capitals of Europe and the US to celebrate the #Diadora90 25th Anniversary. 7 countries involved, 7 capitals and a wealth of satellite events will animate the cities’ squares and top sneaker stores.


 

November Friday 13
6 PM
Free drinks & snacks + Dj set

#Diadora90 Guerrilla Tour

#Diadora90 Guerrilla Tour

The Guerrilla Marketing activities will take place in 5 European cities starting from October Wednesday 28.


 

Paris October 28
London October 30
Amsterdam November 1
Berlin November 3
Milan November 5

 

Stay tuned and follow the #Diadora90 hashtag to discover what is going to happen!

N9000

N9000

Released in February 2015, 25 years after the first official release.

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N9000 OG

N9000 OG

N=Neutral

Designed for medium to lightweight athletes (max 80 kg) training on both asphalt and unsurfaced roads. The insertion of vibrassorb along with the presence of a stabilizer (highly resistant to compression) allows for support of both overpronation and underpronation. The use of D.D Lite compression moulded EVA results in optimum impact and absorption while guaranteeing lightness and stability. The colourful bright upper with California slip lasted construction is made of nylon fix and perforated nylon, this provides upmost comfort without forgoing a stylish look.

S8000

S8000

Released in August 2015, 25 years after the first official release.

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S8000 OG

S8000 OG

S=STABLE

Suitable for athletes with stability problems (overpronation and underpronation). Stability is achieved thanks to a polyurethane frame that can keep its original shape unaltered over time without being damaged by compression. In the middle of the frame, softer and lighter high rebound polyurethane (HRP) favours energy return. On top of HRP a Vibrassorb insertion ensures maximum absorption of vibrations resulting from the impact on the ground. The sole is made of two materials: foam rubber guaranteeing lightness and Hypalon HP compact rubber in the heel area for utmost resistance to wear. Further stability is attained thanks to the combined-material upper in perforated breathable nylon, and to the front and rear reinforced bands wrapping the foot whilst enhancing the fit.

V7000

V7000

V7000 OG Release: Friday November 13, 6 PM

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V7000 OG

V7000 OG

V=Fast

This lightweight flexible shoe is the ideal solution for middle-distance (10 km) competitions, but can also be used for training sessions thanks to its comfortable fit and outstanding foot support. The abrasion-resistant Hypalon HP rubber sole, suitable to be used on asphalt surfaces, has been hollowed for increased lightness. The outsole features the typical Z pattern ensuring maximum grip onto the ground. The midsole is made of multi-density D.D. Lite in its entire length, thus providing the shoe with utmost support for overpronation and underpronation. The nylonfix upper with California slip lasted construction and the removable anatomical insole with Vibrassorb insert offer maximum comfort, while support and foot stability are provided by a moulded nylon stabilizer.

TRACKSUIT 90S OG

TRACKSUIT 90S OG

Diadora 90s "Linea Azzurri" catalog said: "Diadora wanted to pay special attention to the image of style and quality which are characteristic of its collections. This was accomplished by conceiving a graphic logo which express the national tricolor theme with freshness and energy. Placed on the players' t-shirts and tracksuits this "brand name"will become popular all over the word and it will emphasize the aesthetic and qualitative value of the Diadora's technology. Now we propose it in the OG material and color, completely "Made in Italy". Available at the following exclusive stores: Sneakers Paris (Paris), Corner Street (Marseille), La Boite Collector (Lille), Solebox (Berlin), Suppa Store (Stuttgart), Asphalt Gold (Darmstadt), Titolo (Zurich), Sneakersnstuff (London), Hanon (Aberdeen), Wellgosh (Leicester), 24 Kilates (Barcelona), Nigra Mercato (Madrid), Patta (Amsterdam).

From a transposed page of the 1990 running catalog comes a “retro ‘running” capsule encompassing the entire range of running equipment, with a version for training, a ra- cing staple and a style for all those runners in need of greater cushioning. Each of these styles is made in Italy.

Diadora 90 OG Commander