25 February 2016

Concepts x Diadora N9000 Ratpack

Concepts x Diadora N9000 Ratpack

As part of their yearlong celebration in honor of their 20th anniversary, internationally renowned sneaker boutique and lifestyle brand, Concepts (Cambridge, MA & New York City), is continuing to release a series of exclusive collaborations with the world’s top athletic brands. Their next global exclusive is with the Italian-headquartered Diadora, founded in 1948 by Marcello Danieli. The limited edition Concepts x Diadora N9000 “Concepts Pack” sees the iconic N9000 model revisited and designed with nods to the infamous fashion era of the 1950s, celebrating distinguished gentlemen.

It will launch exclusively on Saturday, February 27, at Concepts in Cambridge, MA, Concepts in New York City and online at www.cncptsintl.com with a retail price of $200.00.

Hollywood icons leading the ‘50s entertainment era were famous for their dapper styles marked by tailored tuxedos, sharkskin suits, pocket squares and top hats. The Concepts x Diadora N9000 “Concepts Pack” captures the essence of this fashion-forward era by presenting a sleek black-and-white model complete with three sets of laces: black, red and “piano key.” The shoes come packaged in a custom-designed box emblazoned with a silhouette of a tuxedo jacket with a trifold red pocket square.

Made in Italy, the sneaker features a unique twill material often used in suiting design and manufacturing. Additionally, there is premium suede and perforated leather, a premium leather liner, a mesh tongue and reflective Diadora logos along the side. For a pop of color, there is a pair of red eyelet grommets at the tying point, an accent shade that carries over to the custom packaging.

The limited edition collaboration will be available for in-store purchase beginning at 10:00am EST on February 27. Electronic sales will go live on the Concepts website at 12:00pm EST on February 27 and includes complimentary shipping domestically.

Concept’s Massachusetts store is located at 37 Brattle Street in Cambridge’s Harvard Square neighborhood. Concepts’ New York store is located at 225 Hudson Street in New York City’s Tribeca/SoHo neighborhoods.

Concepts was established in 1996 in the heart of Harvard Square in Cambridge, Massachusetts, as one of the first shops to cater to the lifestyle consumer (footwear, menswear, sportswear, actions sports, premium denim and outerwear). Concepts is considered a founding father in retail, having laid the blueprint to a market that has become the foundation of premium retailers around the world. At the start of their 20th anniversary, Concepts rebranded as “Concepts International,” extending the brand's history and heritage to a global platform. Encompassing more than just retail, Concepts International fosters design, creativity, brand marketing, and more at a pinnacle level. Concepts International provides a premium online shopping experience, catering to customers with an accessible way to purchase Concepts most exclusive projects. For more information, please visit www.cncptsintl.com.

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