"Superare i nostri successi è il nostro sogno. Unire le nostre capacità a quelle della squadra è il modo di realizzarlo."

Enrico Moretti Polegato

 
 

LA NOSTRA VISIONE

Vincere, non è un obiettivo fine a se stesso, è il cuore della nostra impresa che vogliamo portare ad essere leader globale nel mercato dello Sport, lifestyle e Safety attraverso marchi fondati sulla passione, l’avanguardia stilistica e l’innovazione tecnologica.

 
 

Ricerca & creatività

La creatività e l’immaginazione hanno reso grande la nostra azienda; la ricerca di materiali e sistemi costruttivi, l’innovazione costante nello sviluppo di tecnologie applicate allo sport, al benessere e alla sicurezza dell’individuo e, infine, lo stile, italiano, visionario, trasversale e globale, rappresentano i nostri più grandi successi.

 
 

Passione & condivisione

La passione è il valore fondante che da sempre spinge la nostra impresa, il vero motivo per cui siamo nati e per cui esistiamo. Non e’ solo la nostra anima, il nostro cuore, ma rappresenta la determinazione nel raggiungere gli obiettivi e la forza creativa nel creare il prodotto vincente. Se siamo qui, ancora oggi,competitivi e forti, lo dobbiamo al nostro gruppo, fatto di persone determinate e coese: il gruppo e’ la nostra più grande certezza.

 
 

Marchio

La parola Diadora dal greco "dia-dora" che significa "condividere doni ed onori".

La condivisione dei successi, il senso della squadra nella pratica agonistica, la competizione rispettosa dei compagni e degli avversarsi, sono alcuni dei principi essenziali del marchio Diadora.

A questo Diadora, ricco di significati alti e romantici viene affiancato un simbolo, un fregio che rappresenta la concretezza dell'origine artigiana dell'impresa che fino dal lontano 1948 fabbrica calzature, non un paio, ovvero la punta di un dardo ma una tomaia aperta e stilizzata che rappresenta l'elemento principale per realizzare una calzatura per lo sport il tempo libero o il lavoro.

 

1948

Diadora was founded as an artisan’s laboratory for making mountain boots. These quickly established themselves as the best mountain and work boots on the market.

in the '60

In this decade, a shift in production towards the world of sports occurred. Diadora distinguished itself for the high quality and cutting-edge characteristics of its products. Its production reached major industrial volumes.

in the '70

At the beginning of this decade, which marked the explosion of professional sports, Diadora was the first Italian company to develop a new concept of sports marketing, which involved the choice to have champions with wide appeal as our testimonials. Champions such as Bjorn Borg and Roberto Bettega are not just important figures in sports, but became true style icons. Sports became a clothes-related phenomenon as well, and the Diadora products crossed over from the realm of competitive sports to leisure, not only helping to write the sporting history of that period, but also to shape taste in that age of the new “lifestyle” market.

in the '80

Diadora was the undisputed protagonist of international sports, thanks to its partnership with world-class champions. The sportswear phenomenon which sports had generated gave no signs of slowing down, on the contrary, it intensified thanks to icons such as Pat Cash, Andrea Zorzi, Antonio Cabrini and many others. Sports figures are the new celebrities and their style sets the trend.

in the '90

Diadora instituted the CRD, that is, the Diadora Research Centre, composed of a work team that was wholly innovative for those years: shoe technicians, experts from the Milan Polytechnical Centre of Bioengineering, and doctors specialised in orthopaedics.

1998

A new intuition allows Diadora to capitalise on the experience it has in the sports market, and to return in a certain way to its origin by recovering the production of work shoes fifty years after its founding: Diadora Utlity is born.

in the '00

These are years of worldwide expansion brought forward with excellent sports partnerships, but are also the years of new influences, through a very specific vision of luxury sportswear. The Heritage line is born, destined to become a real clothing phenomenon and the first true experimentation of blending sportswear and fashion.

2009

Lir, the financier of the Moretti Polegato family, and a key shareholder of Geox, signs an agreement to purchase Diadora, with the aim of enhancing the brand’s enormous worldwide production. Enrico Moretti Poelgato is the new president of the company.

since 2010

The path to renew Diadora has begun, and the company focuses on the factors that have made it over the years a point of reference for many: style and sports performance are the key words to its growth. Music as added to sports in the Olympus of style and the company’s collaborations remain firm atop these two worlds.