Cookies are small text files containing the data of your navigation, saved by the web sites during the navigation in order to enhance it. When navigating a website, the latter transmits the cookies to the device you are using (pc, notebook, tablet, smartphone). As a rule, they are stored on the browser used to navigate. The website that transmitted the cookies may, then, read and record those located in the same device, for the purpose of obtaining different information about the user. What kind of information? Every type of cookie has a clear role.



There are three major categories of cookies, each with its own features: technical cookies, profiling cookies and third party cookies.

  1. TECHNICAL COOKIES They are necessary for the correct functioning of the website and essential for the navigation. Absent any technical cookies, you might not be able to view the pages correctly, or to use certain services. A technical cookie, for instance, is essential in order to keep the user connected during the entire visit to a website, or to save the language, viewing settings, etc... Technical cookies may further be divided in: browsing cookies, analytics cookies and functional cookies.
    1. The browsing cookies ensure the regular navigation and use of the website (e.g., to carry our purchases or to authenticate themselves in order to access restricted sections);
    2. The analytics cookies are equated to technical cookies insofar as they are used directly by the website manager to collect aggregate information on the number of users and the pattern of their visits to the website;
    3. The functional cookies, allow users to navigate according to certain pre-determined criteria (such as language or products to be purchased etc.), so as to improve the quality of service provided to the user.
  2. PROFILING COOKIES They are aimed at creating user profiles. They are used to send advertising messages in line with the preferences shown by the user during his/her navigation.
  3. THIRD PARTY COOKIES They are created and managed by persons other than the manager of the website being navigated by the user (usually, by virtue of an agreement between the owner of the site and the third party).

All cookies may be also classified according to the following categorisation::

  • the session cookies are deleted when the navigation browser is closed;
  • the persistent cookies remain stored in the browser for a certain period of time.

The latter are used, for instance, to recognise the device that gets connected to the website, thus simplifying the authentication activities of the user.



Most browsers (Internet Explorer, Firefox, Chrome, etc.) are set up to accept cookies. The cookies saved on the hard disk of your device may nonetheless be erased and cookies can also be turned off following the instructions provided by major browsers at the following links:


  1. Click on the Chrome menu in the browser tool bar.
  2. Select Settings.
  3. Click on Show Advanced Settings.
  4. In the “Privacy” section click on Content Settings.
  5. In the “Cookies” section, you can modify cookie settings


To block cookies on Safari iOS 8, tap Settings > Safari > Block Cookies and select "Allow Always", "Allow only from Websites I Visit", "Allow only from Current Web Site", or "Always Block". In iOS 7 or earlier versions, select "Never", "From third parties and advertisers", or "Always".


  1. Click on the menu button and select Preferences.
  2. Select the Privacy panel.
  3. Under “Timeline Settings” select Use Custom Settings.
  4. To activate cookies, check item Accept Cookies from Sites; to turn them off, uncheck the item.


  1. To open Internet Explorer, click on the Start button. Type Internet Explorer in the search window and then click on Internet Explorer in the results list.
  2. Click on the Tools button and then on Internet Options.
  3. Click on the Privacy tab and, in Settings, swipe upwards to block all cookies, or downwards to allow all cookies, then click OK.
  4. Blocking cookies may compromise proper viewing of some Web pages. 

Some cookies are used to track and profile “behavioral advertising”; a definition and explanation are available at this address in the hope that it will be easily understood by all levels of users. In simple terms, behavioural advertising is a practice based on web navigation and allows brands to send advertising messages to web users according to their interests. It is safe, transparent and its purpose is to offer consumers power of control. The link below will provide a thorough explanation about your on-line choices and will allow you to understand how to turn off behavioural advertising

To verify and manage advertising cookies directly please visit the following address: from here you can turn on and off, at a browser level, individual company cookies.


Besides the specifications provided for navigation data, the user is free to supply personal data reported in the application form to Diadora S.p.A. or in any way specified during any contact with the Office for the purpose of requesting the forwarding of information materials or other communications. Failure to supply such data may make it impossible to obtain the requested material or communications. For the sake of completeness, it should be noted that in some cases (not included in the ordinary management of this site), the Authority can request information pursuant to article 157 of the Legislative Decree no. 196/2003, for the purpose of controlling the treatment of personal data. In these cases, a reply is mandatory under penalty of administrative sanctions.


Personal data are processed with automated means for no longer than is necessary to achieve the purposes for which it has been collected Specific security measures are implemented to prevent the data from being lost, used unlawfully and/or inappropriately, and accessed without authorization.



Data subjects are entitled to obtain at any time confirmation about the existence of personal data, to be informed of their contents and origin, to verify their accuracy, or to request such data to be implemented, updated or rectified (article 7 of Legislative Decree no. 196/2003). The above-mentioned article also grants the right to request the cancellation, transformation in an anonymous form or blocking of any data that is processed in breach of any provision of law as well as to object in all cases, on legitimate grounds, to the processing of the data. 
All requests should be sent to at the attention of the data processing manager.  The Data Controller is Diadora S.p.A. with registered office in Via Montello, 80, Caerano di San Marco – Treviso.