Culture

From stories of extraordinary athletes to news of the latest product collaborations, this is Diadora Culture. Explore and be inspired.

High Mileage Summer

We spent a month in Flagstaff, Arizona sharing runs, stories, and memorable moments with inspiring people, in a place where everything just clicked.

Louis-Francois Mendy

"I have to fight"

Atacama - Agradecer

From the roads and trails of Atacama to the deeper meaning of mileage: rooted, honest, and essential

Maximus Icon Superveloce ITA

Designed for the modern player

De mørkeblå

The Dark Blues: the Viking Fotballklubb

Nucleo 2 GR

From road to trail: one run, every surface.

Simmering

A journey into uncharted territory: MDS The Legendary.

TSP Solo

A story about gratitude

The Toughest Road Ahead

The Speed Project

Marathon des Sables: Ultramarathon in the Desert with Sestriere-XT2

Discover the Marathon des Sables, the extreme 250 km race through the Moroccan desert. Diadora Sestriere-XT2 to accompany the ultra runners on this gruelling 250 km journey across the Moroccan desert.

Principles of Italian Innovation

Discover Atomo Star, B.Elite Star, and Match Winner ITA: Made in Italy shoes that combine design, performance, and precision. Born from the collaboration between CRD and Manovia, they embody Italian craftsmanship in the sports world.

Atomo: Italian Innovation in Running - Lightness, Cushioning, Energy

Principles of Italian Innovation

B.Elite Star - A legacy rewritten

The Made in Italy tennis shoe that combines lightness, cushioning, and responsiveness.

Gara Carbon 2 - Improve your performance

Discover Gara Carbon 2, the racing shoe with a carbon plate by Diadora. Designed for responsiveness, stability, and comfort, developed with Anima PBX for maximum performance.

Campo XXV Aprile

The story of Campo XXV Aprile in Milan, where Diadora explores the connection between sport and life through the athletes who frequent it. An iconic place since 1963, full of energy and sporting success.

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