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Culture
From stories of extraordinary athletes to news of the latest product collaborations, this is Diadora Culture. Explore and be inspired.
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Diadora presents Larissa Iapichino
Diadora continues its athletic leap: Larissa Iapichino is joining the track and field family.
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A winning story
Discover the partnership between Diadora and Ducati Corse: technical apparel and Italian style in two-wheel racing.
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Diadora x Mill City: Innovation and Performance Made in Italy
Diadora x Mill City: a sense of community
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Mythos: your new propulsive force
Initially created in the late 2000s as a running product by gold marathon medalist Gelindo Bordin, the Mythos is now brought back to life under a new light – that of daily life.
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EP. 06 - Super Light Pack The Ethereal Run
This apparel collection is based on a chemical-free, mechanical action technology that ensures dynamic thermoregulation, thanks to the particular structure of the fabric. The channels between the fibers that allow natural mechanical absorption and reduced drying times.
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EP. 05 - Volo 4 & Vortice 9 Enabling balance
What is balance? The even distribution of weight, enabling someone or something to remain upright and steady. A situation in which different elements are equal, or in the correct proportions.
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Golden past, new silhouette.
Elevated style, innovated shape, premium materials. And an incredible past.
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EP. 04 - Gara Carbon The Propulsion
Diadora Gara Carbon: incarnation of speed and agility with carbon plate and ANIMA PBX for unbeatable performance and comfort.
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EP. 03 Frequenza - The Fast Run
The fastest Diadora shoe without carbon plate, designed for runners looking for extreme rebound, lightness and reactivity.
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Legacy Apparel: il condominio dello sport
Legacy Apparel: a celebration of the connection between space, people, and sports, serving athletes every day since 1948, creating and inhabiting shared spaces.
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EP.02 Atomo V7000-2 - Made in Italy
We could say that craftsmanship is a property that something has when it’s beautifully and very carefully made. A skill with which a product is crafted. Something that affects the appearance and quality of the finished object. It requires a combination of workmanship and a deep understanding of utility and aesthetics.
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EP.01 Cellula - The Fluid Run
A new perception of movement is brought in the equation, changing it into something more intelligible, constantly evolving yet remaining comprehensible.
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Always Open, always inspired. By the ’90.
An eye on the past to learn, an eye on the present to celebrate.
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