Culture

From stories of extraordinary athletes to news of the latest product collaborations, this is Diadora Culture. Explore and be inspired.

Nucleo 2 - A matter of progression

Lightweight and fluid, the training tool for those who truly understand the journey.

Diadora talks about The Ringleaders: Canadian football community

Diadora talks about The Ringleaders, a Canadian football community with which it has embarked on a collaboration. Through the voice of Angelo, coordinator and designer of the community, we talk about football and the iconic Midnight Cup tournament.

Hikmet Sugoer x Diadora

A homage to the art of speed

diadora 40th MI Basket: Iconic basketball shoe for Dino Meneghin

Check out the diadora Mi Basket Basketball Shoe: Created for Dino Meneghin, Italy's all-time top basketball player, 40 years after his birth in a limited edition.

Jenns Fernández

Diadora tells Jenns Fernandez. The athlete who won 5th place in the indoor 60 metres in 2024, an emblem of constant commitment and the desire to overcome all boundaries.

Mythos: your new propulsive force

Initially created in the late 2000s as a running product by gold marathon medalist Gelindo Bordin, the Mythos is now brought back to life under a new light – that of daily life.

EP. 09 - Winter Protection The Winter Run

Discovering Diadora running apparel that can regulate body temperature even in the harshest conditions. Chemical-free and gentle on the skin.

In celebration

This piece celebrates both Diadora’s heritage and Botswana’s Olympic team victories in July.

Tokyo and Game through the Manchester lens

Diadora in collaboration with Sam Le Roy. The founder of Hartcopy reinterprets two iconic Diadora trainers, Tokyo and Game, in the light of one of Manchester's souls: football.

Larissa Legacy

Legacy Apparel FW 24 Collection: designed for living sport to the fullest.

C’EST PARTI

The Speed Project CHX

Squadra di Corsa

IN PERPETUAL MOTION.

Giocare a calcio come una Maradonna

The Maradonne are not just a women's 7-a-side soccer team from Milan, but a purely inclusive and playful interpretation of a team sport for all.

EP. 08 - Vigore 3 The Balanced Run

Vigore 3 is part of the Blushield family, combining the Anima compound with Blushield technology, focusing on comfort and stability.

EP. 07 - Sestriere-XT2 The Traction

Sestriere-XT2: constantly adapting. The only shoe equipped with the XT technology is now available in an updated version.

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