Culture

From stories of extraordinary athletes to news of the latest product collaborations, this is Diadora Culture. Explore and be inspired.

Palmes x diadora

Playing Doubles

De mørkeblå

The Dark Blues: the Viking Fotballklubb

Nucleo 2 GR

From road to trail: one run, every surface.

High Mileage Summer

This summer, Diadora will be heading to camp in the running mecca of Flagstaff, Arizona, and we invite you to come with us.

B.Elite x Molly Molloy

Ride the rave wave

Simmering

A journey into uncharted territory: MDS The Legendary.

TSP Solo

A story about gratitude

The Toughest Road Ahead

The Speed Project

Lack of Guidance x diadora

Football is Our Shared Language

Marathon des Sables: Ultramarathon in the Desert with Sestriere-XT2

Discover the Marathon des Sables, the extreme 250 km race through the Moroccan desert. Diadora Sestriere-XT2 to accompany the ultra runners on this gruelling 250 km journey across the Moroccan desert.

Run it back

Equipe '75: The Historic and Authentic Diadora Heritage Shoe

Principles of Italian Innovation

Discover Atomo Star, B.Elite Star, and Match Winner ITA: Made in Italy shoes that combine design, performance, and precision. Born from the collaboration between CRD and Manovia, they embody Italian craftsmanship in the sports world.

Atomo: Italian Innovation in Running - Lightness, Cushioning, Energy

Principles of Italian Innovation

B.Elite Star - A legacy rewritten

The Made in Italy tennis shoe that combines lightness, cushioning, and responsiveness.

Future Nostalgia

Larissa Iapichino Wears Legacy

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