Culture

From stories of extraordinary athletes to news of the latest product collaborations, this is Diadora Culture. Explore and be inspired.

Upwind - Iceland

Iceland, situated in the North Atlantic just outside of the Arctic Circle, is a cold, raw, and challenging land — but also one from which authentic and powerful stories arise.

Simba SC: New Partnership with Diadora unites Tanzania and Italy

Explore, through videos and images, how Simba SC and Diadora merge tradition and innovation, celebrating the culture and style of both nations.

Elisa Valensin

«Only if you run the 400m do you understand what it means to run – and to run fast.»

High Mileage Summer

We spent a month in Flagstaff, Arizona sharing runs, stories, and memorable moments with inspiring people, in a place where everything just clicked.

Louis-Francois Mendy

"I have to fight"

Atacama - Agradecer

From the roads and trails of Atacama to the deeper meaning of mileage: rooted, honest, and essential

Maximus Icon Superveloce ITA

Designed for the modern player

De mørkeblå

The Dark Blues: the Viking Fotballklubb

Nucleo 2 GR

From road to trail: one run, every surface.

Simmering

A journey into uncharted territory: MDS The Legendary.

TSP Solo

A story about gratitude

The Toughest Road Ahead

The Speed Project

Marathon des Sables: Ultramarathon in the Desert with Sestriere-XT2

Discover the Marathon des Sables, the extreme 250 km race through the Moroccan desert. Diadora Sestriere-XT2 to accompany the ultra runners on this gruelling 250 km journey across the Moroccan desert.

Principles of Italian Innovation

Discover Atomo Star, B.Elite Star, and Match Winner ITA: Made in Italy shoes that combine design, performance, and precision. Born from the collaboration between CRD and Manovia, they embody Italian craftsmanship in the sports world.

Atomo: Italian Innovation in Running - Lightness, Cushioning, Energy

Principles of Italian Innovation

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